The Purple Angel Project
Finally, a symbol for dementa that can be recognized
around the world, with no language barriers!
It's Time For The US To Embrace
The New Global Symbol
For All Dementias
Are You Ready To Join the Cause?
The Purple Angel symbolizes a guardian over those living with dementia, their families and friends and those helping to raise awareness of the disease. The Purple Angel logo became embraced by individuals and organizations around the world and so the globe was added to show the impact and collaboration of this movement.
Now, there is one symbol representing a global message
RAISING AWARENESS, HOPE, and EMPOWERMENT
for all people living with dementia, their families and care partners.
To Get Your Purple Angel Kit
Please let us know where you are located and how you intend to use the Purple Angel
The Purple Angel Campaign Shows
No Signs Of Slowing Down.
Its purpose is simple
- To raise awareness and education of all types of dementias.
- To show support for those dealing with all types of dementias; both those diagnosed as well as those that care for them.
- To remove the fear, isolation and stigmas associated with the disease.
- To become a global symbol for dementia that has no language barriers.
- To have the “Global Purple Angel” become as well known and accepted as the “Pink Ribbon” for cancer, allowing people to live with dignity.
- To provide an economical way to work in collaboration.
The History of the Purple Angel
"Norman McNamara from Torbay, who has dementia was a driving force behind the creation of the first dementia friendly community in the UK. Together with Jane Moore, a carer from Camelford, Cornwall, they produced the original design of the" Purple Angel Dementia Awareness" symbol which is a registered trademark. Lyn Richards and Jeff Talbot added the globe to the Purple Angel and this has been adopted by many across the world. Permission has been freely given for the use the Purple Angel symbol by anyone raising awareness of dementia and your feedback is always appreciated.
The Purple Angel can be used for advertising; publicity services and promotion of public awareness and understanding of dementia, dementia-related issues and dementia support groups, business management and business administration of dementia support groups, administration of others providing services to raise public awareness and understanding of dementia, dementia related issues and dementia support groups."
Permission has been given to utilize the symbol to anyone who is raising awareness of dementia and adhering to the policy of reading the Purple Angel Dementia Awareness poster. The US versison is shown below. If a business, organization or community is going to use the Purple Angel logo they are asked to have all employees or members of their organization/community read the poster prior to utilizing the Purple Angel logo or Dementia Aware emblem.
What does it take to become involved in the Purple Angel Movement?
Read the "US Purple Angel" poster below and make a personal commitment to be more aware of the dementia.
Start having open and honest conversations about dementia such as:
- The challenges it causes
- The needs that are massively overlooked
- The joys of living with purpose
- Embracing this simple, but powerful movement making a difference around the world to many families dealing with this disease.
The US Purple Angel program doesn't have to cost you a dime, just a shift in your attitude to be inclusive and more aware of others needs.
Click Above If You Would Like An Electronic US Purple Angel Poster (PDF)
Click Above If You Would Like An Electronic US Dementia Aware Emblem (PDF)
Get The Global Symbol And Help Raise Awareness
Click Above If You Would Like An Electronic Global Purple Angel (PDF/JPeg)
The symbol is to be used for awareness and may not be used for profiteering unless written permission is given by its owners. The Purple Angel is a great addition next to your own logo showing support for a wonderful cause.
Below are some examples for to show ways the symbol may be use.
Individual Use -
- Social Media
- Google Circles
- Email Signature
- Physical Use
- T-Shirts, hats for personal use only - not resale
- Vehicle Decal
Corporate or Organizational Use –
- Social Media
- Google Circles
- Email Signature
- Company Cable, TV, Radio
- Physical Use
- On company letterhead
- On company checks
- On company uniforms, T-Shirts, hats, jackets, mugs, pens, rulers… for company use only - (not resale)
- On company vehicles
- On company signage
- On company business cards
We invite all organizations and communities who want to be part of this effort to register with our resource directory, showing their effort to be dementia aware and/or dementia friendly. It is important for businesses to help the public find your services! To do so CLICK HERE , scroll below the two buttons (Resource Directory and Free Tools) and register as a member. Once done, you can then register in the directory under caring support services and then go to the sub category (dementia aware and/or dementia friendly business or community and complete the information.) Please feel free to list your services in other areas that are appropriate as well. This resource directory is a collaborative so we can all share our products, tools and services with the world.
Click above and email us the following information:
Who you are, where you are located, why you would like to be an ambassador and how you are planning on using the Purple Angel - Personal, business or both.
The US Team Coordinating
Purple Angel Program Are:
Gary Joseph LeBlanc, founder of
Michael Ellenbogen, founder of
Lori La Bey, founder of
For Official UK Purple Angel Site Click Here
Download the Purple Angel Song Click Here for UK itunes
For Watertown, Wisconsin Dementia Alliance Click Here
For Camelford Dementia Alliance Click Here
For Torbay Dementia Alliance Click Here
A Perfect Example Of
The Power Of Passion!
A perfect stranger, (now a wonderful friend) excited about learning more about the Purple Angel Project and Dementia Friendly Communities carved this precious Purple Angel out of wood for me.
"Thank you Frank Granberg. I just love it and show it off every chance I get!" ~ Lori La Bey