The Purple Angel Project & NAPA

The Purple Angel Project & NAPA

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The New Global Symbol for Dementia

Finally a symbol for dementia that can be recognized around the world, with no language barriers!

We need as many people as possible to send a letter of support to NAPA (National Alzheimer’s Project Act) asking them to get behind and support the Purple Angel symbol which is the new global symbol for dementia.  No longer is it acceptable for countries, organizations or individuals to be divided on this issue.  The disease touches far too many people, both those diagnosed as well as their family, friends and co-workers.  It is in the worlds best interest to join forces and use one symbol to describe and help raise awareness for the various types of dementia:  Alzheimer’s disease, Lewy Body Dementia, Frontotemporal Dementia, Vascular Dementia and all the others.



If you are not familiar with the Global Purple Angel her is a bit of information about why it was designed and who started this movement. The goal of the symbol is very simple:

  • To raise awareness and education of all types of dementias.
  • To show support for those dealing with all types of dementias; both those diagnosed as well as those that care for them.
  • To remove the fear, isolation and stigmas associated with the disease.
  • To become a global symbol for dementia that has no language barriers.
  • To have the “Global Purple Angel” become as well known and accepted as the “Pink Ribbon” for breast cancer, allowing people to live with dignity.
  • To provide an economical way to work in collaboration.

This purple angel symbol can be used by anyone who is raising awareness of dementia anywhere in the world. The symbol has been developed by people with dementia and carers, and is not connected to any established organization.

The purple angel symbolizes a guardian over those living with dementia, as well as their families and friends, but also as a helper to all those working so hard to raise awareness of dementia around the world.

Jane Moore, a carer from Camelford, and Norrms McNamara, who has dementia and was a driving force behind the creation of the first dementia friendly community in the UK, produced the original design. Lynette Richards and Jeff Talbot produced the global version. They own the designs, but have given permission for the symbol to be used freely by anyone who is raising awareness of dementia, as long as they get feedback about how it is used.

For More Information On The Purple Angel Project And How You Can Get Involved, Please Visit Our Website Below For More Details.

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19 Replies to “The Purple Angel Project & NAPA”

  1. lori as i mentioned to you a few weeks ago, there are many people who live very much the idea of a symbol used globally . And some of them like the LOOK of this symbol… But here in the USA there are problems for many people about using an ANGEL for anything as it tends to associate you with some people they don’t want to be associated with. I wonder if there is a way to RE-NAME the purple agel to the purple ???? I think if it got another name many people could live with (and support) the graphic.,,

    Cathy Greenblat, Palm Springs, CA, USA,

    1. HI Cathy,
      Yes I remember our conversation very well and I know some will choose to look at the angel as a religious means, but the whole point of the symbol in my mind is to say we are all equal. All dementias, all those diagnosed, all those caring for loved ones as well as the professionals.

      I understand your concern and have brought it up, but I personally think there will always be someone somewhere who wants something different for one reason or another. The symbol is about the greater good and energizing people as a whole; from the individual to organizations, companies and communities. Some are calling it the global dementia symbol vs the purple angel to side step this.

      It’s kind of like the pink ribbon for breast cancer. Some men who have had breast cancer (and yes men get it too) would prefer a more masculine color; others call it the cancer symbol… Bottomline it’s about raising awareness and moving forward with something that has been embraced and has traction around the world.

      To change it now, I personally believe would set us back big time, increase stigmas showing even countries can’t agree and are not accepting of one another and would make the US look small in terms of our ability to see and move forward with a mission of working for the greater good.

      As you stated, many don’t even know it’s an angel until they hear the name. Maybe using an additional term would work… I don’t believe from what I have heard and seen that the formal name will change.

      Thank you so much for your comment and keep up your great work! Together we will make a difference for those dealing with dementia.

      For those of you who have not seen Cathy’s video or read her book; they are both FABULOUS! Check out her website.


  2. Hi Lori, you need to check out what you have written about the copyright ownership of the Global Purple Angel logo in case it becomes a problem for you and for anyone else who does not know or realise where the copyright of this global purple angel logo actually lies. It’s not correct information as it stands.

    1. HI Brendan
      This was the info I was given from the owners. I have notified them. They are tracking who is using the symbol. This is why the ambassadors are meeting with people to keep a list.


      1. Thanks for sending this Lynette. I am checking with Norrms and Jane but I don’t think this will be an issue to change out if they are in agreement. I will change out on the article and the website as soon as I get confirmation from them. I appreciate your clarification. I just want to get everyone on the same page. 🙂 I apologize for any misrepresentation. Needless to say that is not my intent. I will await formal response from Norrms and Jane and act acordingly.



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